How to Stand Out at a Tradeshow
While other B2B marketing practices fall by the wayside, tradeshows are still highly valued by young professionals, according to a recent study conducted by the Center for Exhibition Industry Research. The study found that tradeshows offer immense opportunity for brands, with 98% of professions indicating they gain tremendously from attending the events and 96% of […]
Positioning Commodity Products to Sell at the Counter
If you’re looking to position your commodity products to sell in a retail space, then, believe it or not, you’re already in a better position than most e-tailers. According to a study from A.T. Kearney, 40 percent of consumers spend more money than they had planned in stores, while only 25 percent reported online impulse […]
3 Ways Marketers Can Set The Sales Team Up for Success
Sales and marketing teams are often at odds with one another. Many in sales believe that marketers are simply “creatives” who don’t necessarily have their fingers on the pulse of what closes a deal, and many marketers believe that people in sales are simply “big talkers” that ride the marketing wave of their hard work […]
5 Innovative Ways to Connect With Your Future Customer
If you own or work for a small and mid-market company, you know the struggles of being a small voice in a loud space. Just think about your inbox for a second. How many marketing emails did you receive this morning? How many special reports or white papers have you seen advertised in the last […]
3 Reasons Why Design Needs to be More than Pretty
Pretty displays get you noticed but how far will looks get you? All too often, design is catered to aesthetics rather than functionality. When it comes to marketing design, this is a mistake you want to avoid. To create successful sales tools, it’s critical to carefully align an appealing design with your marketing purpose. Of […]
Branding Starts With Your Buyer Persona
Clever branding isn’t just about logo design and aesthetics; it’s about imparting your company’s core values. Branding should encompass your business’s emotional tone, characteristics, and goals. Your brand is not about pushing or selling your business (that’s marketing); it’s about presenting a clear concept of why your business does what it does. A brand should […]
5 Best Practices for Marketing at Trade Shows
How will you get noticed at your next tradeshow? Every year, hundreds of trade shows across the country connect buyers and sellers directly. Trade shows can be a powerful platform for exhibiting your product and representing your brand. They are also a great way to share your product with a pre-determined audience, while also investigating […]
Medical Product Launch Checklist
Launching a medical device is both challenging and full of opportunity. Regulatory pathways in the U.S. are often uncertain, and new devices can be undermined by a device tax and a difficult reimbursement environment. But at the same time, demand for novel medical products is steadily on the rise. Generations are living longer thanks to […]
What to Analyze When Considering New Sales Tools
Do your current sales tools represent your brand successfully? Yes, it would be wonderful if people simply flocked to your business on their own, but for most companies, that is not the case. This is where sale tools come in: sales tools and literature are some of the best ways to turn leads into clients. […]
Do Effective Sales Kits Produce More Sales?
Imagine this scenario: You’re looking at a sales kit from a company that’s recently been on your radar. You flip through the kit, and within a couple of seconds, make a judgement about the business, its offerings, and its potential place in relation to your own business. Often, that place is the garbage can, because […]
