One of the most important aspects of selling a product is to stay connected with your customers.
Keep in touch with what they need, so that you can provide it to them. But not everyone sells directly to the end customer. A lot of times, you’re selling to a retail chain. In that case, their needs are the same as yours: to sell the product and make a profit.
But you can’t just leave it at that. Because the ultimate say for both you and the retailer is still what the end customer wants out of your product. That’s what will dictate whether they buy a product from the retailer, so that’s also what will dictate whether the retailer buys the product from you. Therefore, you need to stay connected to the end customer through different channels, and keep in touch with their needs and issues, even when you’re not selling to them directly.