What Does it Mean to Your Business?
How can you package your brand so that it represents your strong identity? A brand is your company’s identity in the marketplace, and it is packaged and delivered to consumers through various methods, including your website, sales kits, business cards, and binders. Packaging is not only a box that contains a product, but a vehicle […]
Well Designed Sample Kits Can Sell Well After The Initial Presentation
Often small business owners get “shiny lure” syndrome when it comes to marketing strategies, losing direction in the midst of ‘shiny,’ attention-grabbing ideas. If this sounds like you, don’t worry! You’re in the company of many other business owners. However, you’re less likely to rack up losses in time, productivity, and budget if you design […]
Branding 101
Your business is a complex web of planning, management, and production. Like any complicated entity, you may have trouble describing it, unless you’ve come up with a way to define it all. Enter: Your brand. Your brand goes beyond your logo or slogan. It is the entire experiences clients or potential clients have with your […]
