In a world inundated with technology, it can be hard to slow down and step outside of our digital bubbles. Yes, technology has made our lives way easier but there are some things that it can not replace. Businesses, in particular, are constantly looking for new trends to hop on and make changes. Yet, sometimes the best change is to not do what everyone else is doing.
As more companies move information and contact online, consider keeping some of it offline. It is definitely easier to send mass emails over handwritten letters, but it’s also less impactful. The fact is that humans are physical beings who live in a physical world and best appreciate physical products. Speak to this reality and you will be rewarded. Here are five reasons why physical products continue to be the best way to communicate with customers:
1. They speak to human sensibilities.
Physical products are the most impactful because they have qualities that non-physical products do not. They can be seen in person, touched, smelled and tasted. It’s simply no competition between the two. Every day we wake up to the sunlight and the smell of coffee. While you probably do not want to smell or taste a binder or box, clients will appreciate having a product they can hold in their hands. Physical things are more real to us and attention-grabbing.
2. They give you a sense of ownership
In a similar light, physical products empower customers by giving them ownership. The gift of some physical good makes people happy because now they have something to call their own. Non-physical products do not have the same kind of feeling since they’re accessible wherever you have access to a computer or internet. The rarity and irreplaceability of a custom product only add to the pleasure clients will feel when they receive one. There’s nothing else quite like it.
3. They stand out more
When you receive something physical, it grabs your attention right away. If it’s in a box you’re wondering what could be inside. That extra effort translates into being recognized and having your message seen while others are ignored. Think of all the advertisements that you come across on a daily basis and how many of those you pay no attention to. All of a sudden you receive a physical product from a company and it is all you’re thinking about for that moment. Isn’t this what you want?
4. They invoke nostalgia
Some of our strongest memories are when we were kids and got to open presents for birthdays and Christmas. Getting a physical product allows us to re-experience that feeling and have the joy of curiosity. Most adults grow up and are disconnected from many of their childhood practices but this turns the clock back on time. Use the power of nostalgia to drive home your marketing message.
5. They require more thought and money
While it’s true that physical products cost more money, that’s actually one of their strengths. Customers know and appreciate the fact that you spoiled them with a gift. It shows that you care enough about them to purchase something valuable and worthwhile. Never underestimate the potential of giving clients a physical product that requires significant thought and investment. They will recognize and reward your generosity.