Differentiating Commodity Products

apple standing out from all others

Have you ever heard the old adage, “Show, don’t tell”? It can be applied to a lot of things, but it’s particularly applicable to your brand and products. One of your jobs is to show your potential customers why your product is the best on the market, and why it’s worth buying over your competitors’ […]

Defining Your Brand

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Every company is different — or at least they should be. If your products are just the same as those of your competitors, then there’s no reason for customers to buy yours instead of theirs. Therefore, one of the most important things in sales is to define your brand: make it clear to your customers […]

Why “What’s Your Budget?” is the Wrong Question

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Congratulations! You’ve finally decided that a sales kit to help you display and sell your products is a worthwhile investment. You want to get something that will show what you have to offer and set yourself apart from the competition. Now, what’s your budget for these sales kits? Nope. Already you’ve asked the wrong question. […]

When 10x The Price Is The Lowest Cost

dollar signs money

What kind of sales tools do you need to help you demonstrate your product effectively? All too often, the response to that question is, “What kind of sales tools do we have the budget for?” But if you go in with that mentality, you’ll only end up shooting yourself in the foot. Your “budget” should […]

Virtual Presentations Talk The Talk, Tangible Sales Tools Walk The Walk

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The world around us is becoming increasingly digital. From chatting with friends to finding information, everything we used to do face to face is now done on a computer screen. And that includes shopping. You’ve probably ordered products from Amazon and eBay for years. It’s even possible to make major purchases online, such as cars […]

Great Presentations through History

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Aldous Huxley, an acclaimed sci-fi novelist, philosopher, and intellectual, once said, “The more you see, the more you know.” And it’s true. While it’s possible to describe, in words, an entire process, story, or set of instructions, it’s the act of letting an audience see things for themselves that really drives a point home and […]

Selling Commodity Products

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What makes your product stand out? What makes your customers choose it over the products of your competitors? The price? It shouldn’t be. There are so many other, more important things to focus on when selling commodity products. Bidding Wars Having the lowest price can be a great selling point, whether you’re selling directly to […]

Unlocking The Value of B2B Sales Tools

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What makes a salesperson great? Is it charisma? Maybe. An intimate knowledge of the product they’re selling? In part. There are a number of potential factors that can set that  person apart. However, there’s one thing that any successful salesperson absolutely must have: the ability to tell a good story. Using Story Structure Sales is […]

Nothing Beats The Real Thing: The Value of Tangible, Tactile Presentations

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The importance of “touch” in an increasingly virtual world The texture of the product; the cool, silky feel of the fabric, the ability to juxtapose the color and the composition of the material against a complementing or contrasting medium.  None of these sensations were possible –or at least as real-world vivid—in the virtual online realm. […]

Trendex Inc. Acquires American Loose Leaf

atlas loose leaf logo

Trendex Inc., a Minnesota based manufacturer and distributor of 3 ring binders, binding machines and supplies, and sample display kits, recently acquired American Loose Leaf of St. Louis Missouri. The two companies, both family owned and operated, are focused on the same markets and product lines. Trendex is focused on growing its market share and […]