5 Things a Menu Says about Your Restaurant
When you walk into a restaurant there are a few things you ask yourself right away. Does this look like a place I want to eat at? How long will I have to wait? What kind of experience will I have here? If the establishment seems to be reputable and enticing as well as in […]
How to Make Your Samples Eco-Friendly
The environmental movement has produced a profound shift in consumer thinking. Industries are not judged solely by the quality of products or services that they create but also by the effects they have on the environment. This explains why some of the most maligned companies such as Exxon-Mobil and Monsanto are in industries that have […]
The Future of Trendex
As times change and technology progresses, businesses have to plan for the future. Those that are content with the status quo risk their very livelihood. While Trendex has already made big changes, we will have to continue to do so in order to stay competitive. Many new market trends pose challenges that must be adapted […]
How to Survive a Shrinking Industry
Like many industries in the past, binding has taken a hit. Gone are the days when all information was printed and then bound in a book. Once one of the largest lines of business, the binding industry has shrunk to just 72,000 employees in the US. The emergence of the internet and online information in […]
The Beginning of Trendex
In 1985 two young men from Iowa ventured north and purchased a business together. Tired of toiling on the farm, Jeff and Tom looked for a way to escape rural life and fulfill their dreams of building something of their own. Previously, Jeff had experience selling straw and harvesting wheat and considered starting his own […]
5 Reasons Why Value Is More Important Than Price
One of the first things anyone does when they compare products is look at the difference in price. Nobody likes to pay more than they have to and this can motivate people to scour the marketplace for a product that’s just cents cheaper. But this probably isn’t the best strategy even when buying items that […]
10 Things You May Not Know About Trendex
Every company has a great story to tell about a famous client, company history or some milestone reached but there are a ton of interesting tidbits that they don’t do the justice of sharing. We have searched high and low for the most fascinating facts you may not know about Trendex and came up with […]
Trendex Hires New Marketer
Trendex would like to welcome our new marketing coordinator Nick Squires to the team. Nick graduated from St. Olaf College in May with degrees in philosophy and business. At Trendex he handles social media, blogging, email marketing, and our website. Today we will be asking him some questions so you can get to know him […]
Managing Graphic Art Files
If you haven’t studied Graphic Design or Adobe’s Creative Suite, managing art files can be quite a chore. You might be asked for “vector art” or to “send a font”. If these requests are unfamiliar, you could be in for a mighty headache. With the help of our lead Production Artist, I am going to […]
Plain vs. Brand Infused
“Simply put, your brand is your promise to your customer.” -John Williams in his article “The Basics of Branding” As potential customers encounter your products, packaging, promotions, etc., their perception of your company changes. They begin to form expectations about the quality, price, and service that your company provides even before placing an order. What is […]
