5 ways to make a b2b partnership successful
B2B relationships differ greatly from average B2C transactions. Impulse buys and emotional decision making play less of a role when choosing a vendor. Things like trust, professionalism and organizational efficiency are key to establishing a successful relationship between businesses. Take a company looking for new business software. This company isn’t going to just find a […]
How to Create the Right Budget for Your Sales Tools
After you have decided to invest in new sales tools you need to come up with a budget. While often overlooked by salespeople and marketers, having a budget prior to finding a partner is important because it informs how you will create and evaluate the best tools for you. Without a budget it will be […]
