The Beginning of Trendex

two people starting to climb a mountain

In 1985 two young men from Iowa ventured north and purchased a business together. Tired of toiling on the farm, Jeff and Tom looked for a way to escape rural life and fulfill their dreams of building something of their own. Previously, Jeff had experience selling straw and harvesting wheat and considered starting his own […]

5 Reasons Why Value Is More Important Than Price

high rise building

One of the first things anyone does when they compare products is look at the difference in price. Nobody likes to pay more than they have to and this can motivate people to scour the marketplace for a product that’s just cents cheaper. But this probably isn’t the best strategy even when buying items that […]