Sample Kits Achieve Better Results
Can you remember a time when a brochure captured your attention? The answer to that question is most likely no. If you’re like most people, you probably use brochures more often as coffee coasters than as actual reading material. So the question remains: Why are companies continuing to use brochures? Brochures stuffed with product or […]
Standing Out : The 5 Keys to Successful Differentiation
Glad sandwich bags needed a way to get noticed. A staple of homes everywhere, the Glad Corporation would seem to have their product marketing down pat. But facing rising competition, they knew they had to find a way to make their packaging jump out on the shelves. Their solution was adding a zip-lock feature and, […]
Importance of Personalizing your Marketing Message
Grasping the attention of the customer is hard enough and using a mediocre marketing strategy will only push you further away into the crowd. Being innovative is what increases results and keeps a brand distinguishable in the eyes of the consumer. Customized sales display tools have the potential to not only put your brand above […]
