Branding Starts With Your Buyer Persona
Clever branding isn’t just about logo design and aesthetics; it’s about imparting your company’s core values. Branding should encompass your business’s emotional tone, characteristics, and goals. Your brand is not about pushing or selling your business (that’s marketing); it’s about presenting a clear concept of why your business does what it does. A brand should […]
5 Best Practices for Marketing at Trade Shows
How will you get noticed at your next tradeshow? Every year, hundreds of trade shows across the country connect buyers and sellers directly. Trade shows can be a powerful platform for exhibiting your product and representing your brand. They are also a great way to share your product with a pre-determined audience, while also investigating […]
Medical Product Launch Checklist
Launching a medical device is both challenging and full of opportunity. Regulatory pathways in the U.S. are often uncertain, and new devices can be undermined by a device tax and a difficult reimbursement environment. But at the same time, demand for novel medical products is steadily on the rise. Generations are living longer thanks to […]
