What to Analyze When Considering New Sales Tools
Do your current sales tools represent your brand successfully? Yes, it would be wonderful if people simply flocked to your business on their own, but for most companies, that is not the case. This is where sale tools come in: sales tools and literature are some of the best ways to turn leads into clients. […]
Do Effective Sales Kits Produce More Sales?
Imagine this scenario: You’re looking at a sales kit from a company that’s recently been on your radar. You flip through the kit, and within a couple of seconds, make a judgement about the business, its offerings, and its potential place in relation to your own business. Often, that place is the garbage can, because […]
Visual Design Techniques to Improve Your Conversion Rates
Not sure which font to choose? Go with Helvetica. It’s the vanilla of fonts – you can never go wrong. To read up a bit more on how font conveys messages, check out this infograpahic titled “The Psychology Of Font Choices,” from the Cambridge Marketing College. 1. Take Advantage of Captions and Call Outs: While […]
5 Things to Know When Conducting Consumer Research
Are the rules of marketing changing as we know it? In an article written earlier this year for Business 2 Community, Bryan Kramer, President and CEO of PureMatter a full service marketing agency in Silicon Valley, wrote “There Is No More B2B Or B2C: It’s Human To Human, H2H.” These words have never been truer […]
Why Your Sales Tools Aren’t Working
Think your marketing department has set your sales team up for success? Think again. According to an oft-cited study conducted by the American Marketing Association, 90% of the sales tools created for sales teams aren’t even touched. And the number one reason noted by sales professionals: Sales tools provided by marketing just aren’t effective. In […]
