5 Important Questions to Consider When Launching A New Product

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There are so many things to consider when launching a new product; it’s easy to get overwhelmed. Plus, it’s understandable to be excited about all of the features and details of your product. Sometimes it’s difficult to sort out the things that potential customers want to know from the technical details. When you’re launching a […]

The Crucial Importance of Design

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Design has separated from production in the development of most B2B sales tools and samples. This separation has resulted in a very tactical application of design to the production process. The results are often sub-par performance and even failure of those tools and samples to convert sales leads into customers. Why design is important Design is […]

Are Your Sales Tools On a Quota?

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You put your salespeople on a quota and expect them to perform, are you pleased? Yet everyday new sales tools and samples are being developed and their effectiveness is never (or rarely) monitored. To make sure that you are effectively utilizing your sales tools and samples, you need to put in place clear measurements and […]