The Importance of Testing
How effective will your sales tools be long-term? When selling a product, it’s important to create effective sales tools that demonstrate the qualities that set your product apart and make it the best option for your customers. But it’s not simply a matter of having samples of your product to show them. Good sales tools […]
Connecting With Customers
Are you considering the right questions when selling to customers? The question companies tend to ask when trying to target customers is, “How can we get the customer to buy what we’re selling?” That’s the wrong question, though. The question you really should be asking is, “How can we sell what the customer is buying?” Selling your products isn’t […]
Why “What’s the Competition Doing” is the Wrong Question
You’re looking for a new approach to your sales: something that will give you that extra edge. Your leading competitor has had tremendous success with a certain type of sales tool. It looks like a pretty good approach, and it’s leading to a lot of sales for them. Maybe you should adopt that same sales […]
Staying Connected Through Channels
One of the most important aspects of selling a product is to stay connected with your customers. Keep in touch with what they need, so that you can provide it to them. But not everyone sells directly to the end customer. A lot of times, you’re selling to a retail chain. In that case, their needs […]
