Differentiating Commodity Products
Have you ever heard the old adage, “Show, don’t tell”? It can be applied to a lot of things, but it’s particularly applicable to your brand and products. One of your jobs is to show your potential customers why your product is the best on the market, and why it’s worth buying over your competitors’ […]
Defining Your Brand
Every company is different — or at least they should be. If your products are just the same as those of your competitors, then there’s no reason for customers to buy yours instead of theirs. Therefore, one of the most important things in sales is to define your brand: make it clear to your customers […]
Why “What’s Your Budget?” is the Wrong Question
Congratulations! You’ve finally decided that a sales kit to help you display and sell your products is a worthwhile investment. You want to get something that will show what you have to offer and set yourself apart from the competition. Now, what’s your budget for these sales kits? Nope. Already you’ve asked the wrong question. […]
When 10x The Price Is The Lowest Cost
What kind of sales tools do you need to help you demonstrate your product effectively? All too often, the response to that question is, “What kind of sales tools do we have the budget for?” But if you go in with that mentality, you’ll only end up shooting yourself in the foot. Your “budget” should […]
