Trendex solutions get the results you need, whether those are increased profits, visibility or credibility. Read how Trendex has helped businesses like yours achieve their goals.
Challenge
Alliance Management, a consultant to companies in crisis, needed a presentation worthy of their impressive capabilities. They required a one-of-a-kind piece that would convey their leadership and depth of experience, to instill confidence with the first impression.
Solution
The company's strong brand identity and design provided the foundation for Trendex’s strategic presentation. Trendex provided a high level of pre-production support, helping Alliance Management color-correct its files for consistent results throughout.
The Completed Piece Featured:
- Durable Plike cover with a highly tactile, velvety feel—a perfect base for our premium-quality printing
- Three separate cover imaging processes, including a high-contrast, 3-D-like metallic silver silkscreen, foil stamp and a highly detailed, hand-sculpted embossed logo
- Gloss cover interior pages, offset-printed for optimal quality and cost-efficiency at the quantities needed
- Metallic tabs, digitally printed for crisp reproduction on the metallic paper
“Trendex was our partner in achieving the results we wanted. Thank you so much for all your hard work. The books look great!
Challenge
Spec-Rite Designs offers an incredibly broad range of products, including furniture, cabinets, worktops, wall systems and phenolic lockers. But they were struggling to effectively and affordably convey this breadth to customers. If a customer requested information, Spec-Rite would create multiple mailings of product literature and material samples. With increasing shipping costs, and as a business committed to eco-friendly practices, it was time for a new strategy
Solution
Spec-Rite partnered with Trendex to consolidate the multi-part mailing into a single kit. Replacing some of the brochures and spec sheets with digital media made it feasible to supply a wealth of product facts at a substantially decreased cost.
The Completed Piece Featured:
- A turned-edge cover on 80 lb. stock with 4CP printing and gloss film laminate
- A flash drive & CD, featuring product details and technical specifications
- An interior foam tray holding product samples and flash drive
- An interior pocket printed with 4-color process; gloss film laminate
Measurable Results
- Cost savings of 23% over the prior presentation materials
- 450,000 fewer sheets of paper used per year
- Lighter weight significantly reduced shipping costs
“Throughout the concept, design and countless redesigns, Trendex has been responsive, professional, creative and accommodating without fail. To say we are thrilled is an understatement. The end result is a world-class binder that we are extremely proud to show off.”
Challenge
When your customers live and breathe sustainability, it’s not adequate to say you are sustainable…you need to show it. Cold Spring Granite, the top U.S. quarrier and fabricator of natural stone, had plastic sample books that were sending customers the wrong message.
Cold Spring Granite needed a more eco-friendly presentation. And they needed the new solution soon, to satisfy customer demand.
Solution
Cold Spring Granite and their marketing agency, Larsen, partnered with Trendex. The goal: Create a presentation that better reflects the company’s commitment to sustainability. Trendex worked the goal of staying green into every aspect of production.
Not only does the new kit use sustainable materials, it’s also 100% recyclable. And Trendex turned the project around quickly, delivering the first phase of the order within one month.
The Completed Piece Featured:
- Sample books and slipcase constructed of cover board containing a minimum of 90% post-consumer waste content
- Environmentally friendly, 100% cotton book cloth with organic water-based colorants, organic-based fillers, a water-based coating and natural stiffening starches
- Non-VOC, UV-cured, 100% recyclable screen-printing inks
- Sample tray layers used water-soluble, organic adhesive
“Trendex listened to our needs and concerns and created a sample kit that satisfies all of our specifications, and quickly! The kit turned out great and fits our brand perfectly.”
Challenge
Every year, The Mosaic Company, a leading producer of crop nutrients, hosts an invitation-only education seminar for a select group of their top customers. Knowing that their audience didn't care to be weighed down with a stack of conference handouts, Mosaic partnered with Trendex to create a single, compact resource.
Solution
Trendex designed a highly branded presentation that contained everything The Mosaic Company wanted to communicate to their clients. Yet it was small enough to tuck into a briefcase. And with the in-house digital print capabilities Trendex offers, the project's relatively small run was no problem.
"It was a raging success," according to Jen Ruthig, a marketing analyst at The Mosaic Company. "Attendees brought the piece home, shared it with their peers. I even had requests for additional copies."
The Completed Piece Featured:
- An agenda, session guide, built-in notebook and product information
- Turned-edge cover and rich, uncoated paper stock to convey quality and
- permanence
- Wire binding that allowed pages to lie flat while attendees took notes
- Pocket pages that provided storage for conference handouts
"I liked the fact that no order was too big or too small."
Challenge
St. Cloud Window manufactures specialty windows and doors. In spite of their outstanding product offerings, their sales materials were getting lost amongst the literally hundreds of competing sales materials. They needed presentation pieces that commanded attention, and reflected the high quality of the products.
Solution
Combining St. Cloud Window's vision and Trendex's expertise in developing premium presentation kits, the companies worked closely to design a custom sales tool.
St. Cloud Window also decided to offer customers the option to receive product information on a compact flash drive instead of the full printed portfolio. This smaller kit aligns with the industry trend of eco-conscious building design. Because the flash drive kit was completely new, Trendex created several different insert prototypes before arriving at the best combination of secure grip and easy removal of the flash drive.
The Completed Piece Featured:
- A four-panel portfolio with a magnetic closure panel for a clean, stylish look
- Turned-edge cover with 3-color PMS offset printing and matte film laminate
- Self-standing, box-end portfolio with embedded magnets
- Three-ring hardware for easy insertion/removal of contents
- Interior pockets for business cards and inserts
“With the quality we invest in our products, we want it to ring through in the presentation. These kits definitely achieved that.”
Challenge
Uroplasty, a medical device manufacturer, needed a cohesive training and support piece for one of their key products. The kit had to function both as a sales training tool and an ongoing reference for healthcare professionals. The turnaround time was critical, as they were hoping to launch soon.
Solution
Trendex and Uroplasty first considered using a standard pocket binder, but soon realized it was possible to create a more professional and branded look—while not spending much more—with a custom-printed binder.
To maximize efficiency, the project utilized three distinct printing processes at Trendex: a full-size, four-color press for the binder, a smaller offset press for tabs, and digital printing with auto-collation for the interior pages.
The project was completed on time. According to Rebecca Anderson, the Marketing Communications Manager at Uroplasty, the response from both customers and sales representatives has been "tremendous." In fact, the project's success has led another Uroplasty group to pursue a similar initiative with Trendex.
The Completed Piece Featured:
- A turned-edge cover, printed 4/C process with a film laminate
- Two banks of tabs, covering training and usage of the medical device
- Interior pages printed with a combination of black and white/color
- Clear pockets on inside front and back covers to accommodate a CD and inserts
"I never had to worry about hitting our date. There was a definite commitment and clear communication about what it would take. The binders arrived exactly when they were supposed to."
Challenge
The Boston Beer Company was looking for a binder presentation that would highlight their most celebrated product: Samuel Adams beer.
Solution
Boston Beer teamed up with Trendex/Compton to create a confidential 2007 Brand Plan binder. The binder not only looked great, it also had the impact the Boston Beer Company was hoping to create.
The Completed Piece Featured:
- A binder with a 4-color process insert
- Die-cut top layer and a printed image on the bottom layer, aligned to create depth
- Silk-screened wash of green and blue, and linings color-processed to resemble cloth
“Thank you for providing us with a new and unique selling tool to help us market our beers. The feedback from our distributors and accounts that have seen our Brand Plan has been incredible!”
Challenge
Faction Media needed to create a high-profile presentation their client, Avaya. But they only wanted 20 copies—a very limited print run. They needed a partner capable of handling this high-profile, small-run project. In addition, they were on a tight timeline.
Solution
The print run was to be small, but the impact had to be big. Trendex worked closely with Faction Media to provide recommendations on design, paper stock and cover material. Then, working within the customer's tight schedule, Trendex handled all production in-house—printing, finishing and assembly—before shipping the completed presentations directly to Avaya.
Both Faction Media and Avaya were pleased with the finished piece. It satisfied their needs for a high-impact piece created affordably and quickly.
The Completed Piece Featured:
- Turned-edge hard case, printed 4/C process with lamination
- Slip-in booklet featuring high-quality digital printing
- Frosted matte plastic booklet cover to enhance design while protecting pages
- Wire binding to allow inside pages to lay flat
“Trendex helped Faction Media produce the hard covers within a tight timeframe and worked with us throughout multiple revisions within the proofing period.”