Defining Your Brand

April 22, 2014 - 12:00am
Every company is different — or at least they should be. If your products are just the same as those of your competitors, then there’s no reason for customers to buy yours instead of theirs. Therefore, one of the most important things in sales is to define your brand: make it clear to your customers and to the world what sets you apart from everyone else. What Is Your Brand?...

Why “What’s Your Budget?” is the Wrong Question

April 15, 2014 - 12:00am
Congratulations! You’ve finally decided that a sales kit to help you display and sell your products is a worthwhile investment. You want to get something that will show what you have to offer and set yourself apart from the competition. Now, what’s your budget for these sales kits? Nope. Already you’ve asked the wrong question. Your focus shouldn’t be on your budget, but on how to create...

When 10x The Price Is The Lowest Cost

April 8, 2014 - 12:00am
What kind of sales tools do you need to help you demonstrate your product effectively? All too often, the response to that question is, “What kind of sales tools do we have the budget for?” But if you go in with that mentality, you’ll only end up shooting yourself in the foot. Your “budget” should be however much it costs to create sales tools that work. You may think you’re saving money by going...

Selling Commodity Products

April 1, 2014 - 12:00am
What makes your product stand out? What makes your customers choose it over the products of your competitors? The price? It shouldn’t be. There are so many other, more important things to focus on when selling commodity products. Bidding Wars Having the lowest price can be a great selling point, whether you’re selling directly to the customer, or you’re selling your products to a retail...

Virtual Presentations Talk The Talk, Tangible Sales Tools Walk The Walk

March 25, 2014 - 12:00am
The world around us is becoming increasingly digital. From chatting with friends to finding information, everything we used to do face to face is now done on a computer screen. And that includes shopping. You’ve probably ordered products from Amazon and eBay for years. It’s even possible to make major purchases online, such as cars or even houses. But just because you can doesn’...

Great Presentations through History

March 20, 2014 - 12:00am
Aldous Huxley, an acclaimed sci-fi novelist, philosopher, and intellectual, once said, “The more you see, the more you know.” And it’s true. While it’s possible to describe, in words, an entire process, story, or set of instructions, it’s the act of letting an audience see things for themselves that really drives a point home and helps them to understand the intended message. Historical Object...

Unlocking The Value of B2B Sales Tools

February 12, 2014 - 12:00am
What makes a salesperson great? Is it charisma? Maybe. An intimate knowledge of the product they’re selling? In part. There are a number of potential factors that can set that  person apart. However, there’s one thing that any successful salesperson absolutely must have: the ability to tell a good story. Using Story Structure Sales is all about storytelling. Maybe you don’t begin...

Nothing Beats The Real Thing: The Value of Tangible, Tactile Presentations

January 28, 2014 - 12:00am
The importance of “touch” in an increasingly virtual world The texture of the product; the cool, silky feel of the fabric, the ability to juxtapose the color and the composition of the material against a complementing or contrasting medium.  None of these sensations were possible –or at least as real-world vivid—in the virtual online realm. And that’s why –as amazing...

Trendex Inc. acquires Minnesota based Atlas Loose Leaf

June 1, 2013 - 12:00am
Trendex Inc., a Minnesota based manufacturer and distributor of 3 ring binders, binding machines and supplies, and sample display kits, recently acquired American Loose Leaf of St. Louis Missouri. The two companies, both family owned and operated, are focused on the same markets and product lines. Trendex is focused on growing its market share and this acquisition helps move Trendex...

Trendex Acquires Key Products

July 1, 2009 - 12:00am
  Trendex recently acquired Key Products, Inc., a document packaging company based in Denver, CO. For current Key Products customers, the experience will be business-as-usual, only better. Key customers will gain access to a broader array of in-house services, including printing (digital, four-color process and silkscreen), turned-edge case packaging, and scalable production capabilities...

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