Be Heard

5 Innovative Ways to Connect With Your Future Customer

September 10, 2014 - 12:00am
  If you own or work for a small and mid-market company, you know the struggles of being a small voice in a loud space. Just think about your inbox for a second. How many marketing emails did you receive this morning? How many special reports or white papers have you seen advertised in the last week? Today’s space is crowded. Which is why the ability to quickly connect with your...
Be Intentional

3 Reasons Why Design Needs to be More than Pretty

September 3, 2014 - 12:00am
Pretty displays get you noticed but how far will looks get you? All too often, design is catered to aesthetics rather than functionality. When it comes to marketing design, this is a mistake you want to avoid. To create successful sales tools, it’s critical to carefully align an appealing design with your marketing purpose. Of course, an appealing design is very important. After all,...
Bring Your Marketing Data To Life

Branding Starts With Your Buyer Persona

August 28, 2014 - 12:00am
Clever branding isn’t just about logo design and aesthetics; it’s about imparting your company’s core values. Branding should encompass your business’s emotional tone, characteristics, and goals. Your brand is not about pushing or selling your business (that’s marketing); it’s about presenting a clear concept of why your business does what it does....
Stand Out From The Crowd

5 Best Practices for Marketing at Trade Shows

August 20, 2014 - 12:00am
How will you get noticed at your next tradeshow? Every year, hundreds of trade shows across the country connect buyers and sellers directly. Trade shows can be a powerful platform for exhibiting your product and representing your brand. They are also a great way to share your product with a pre-determined audience, while also investigating the competition. This means that your marketing...
How To Break Into The Medical Product Industry

Medical Product Launch Checklist

August 14, 2014 - 12:00am
Launching a medical device is both challenging and full of opportunity. Regulatory pathways in the U.S. are often uncertain, and new devices can be undermined by a device tax and a difficult reimbursement environment. But at the same time, demand for novel medical products is steadily on the rise. Generations are living longer thanks to medical technology, and the appeal of life-quality...
Long Term Thinking Saves You Money

3 Reasons Why Quality is More Important than Price

August 6, 2014 - 12:00am
It’s an axiom you hear frequently: Invest in quality now for long term benefits. So why do so few people follow these words of wisdom? Usually, it comes down to price. When designing a sales kit or sample kit, one of the first questions asked is, “Does it fit into our budget?” If getting the lowest...
Don’t Underestimate Your Sales Tools

What to Analyze When Considering New Sales Tools

July 30, 2014 - 12:00am
Do your current sales tools represent your brand successfully? Yes, it would be wonderful if people simply flocked to your business on their own, but for most companies, that is not the case. This is where sale tools come in: sales tools and literature are some of the best ways to turn leads into clients. Your sales kit can include a range of materials, including samples, brochures, websites,...
question mark

Do Effective Sales Kits Produce More Sales?

July 24, 2014 - 12:00am
Imagine this scenario: You’re looking at a sales kit from a company that’s recently been on your radar. You flip through the kit, and within a couple of seconds, make a judgement about the business, its offerings, and its potential place in relation to your own business. Often, that place is the garbage can, because too many business undervalue the importance of investing in their...
What Attracts Users To Your Material?

Visual Design Techniques to Improve Your Conversion Rates

July 15, 2014 - 12:00am
Not sure which font to choose? Go with Helvetica. It’s the vanilla of fonts – you can never go wrong. To read up a bit more on how font conveys messages, check out this infograpahic titled “The Psychology Of Font Choices,” from the Cambridge Marketing College....
Get To Know Your Customers Better

5 Things to Know When Conducting Consumer Research

July 9, 2014 - 12:00am
Are the rules of marketing changing as we know it? In an article written earlier this year for Business 2 Community, Bryan Kramer, President and CEO of PureMatter a full service marketing agency in Silicon Valley, wrote “There Is No More B2B Or B2C: It’s...