Guaranteed Results

Design Thinking

March 15, 2015 - 12:00am
“You have to spend money to make money” What do you want your sales tools to say about your product: that you offer average service or that you offer innovation and creativity? To improve sales you have to invest both time and money into the tools that represent your brand values. But how do you invest in a way that is guaranteed to increase revenue? Many people make the mistake of asking...
Brand Packaging
Brand Packaging

What Does it Mean to Your Business?

November 13, 2014 - 10:25am
How can you package your brand so that it represents your strong identity? A brand is your company’s identity in the marketplace, and it is packaged and delivered to consumers through various methods, including your website, sales kits, business cards, and binders. Packaging is not only a box that contains a product, but a vehicle to project your company’s brand and image. The ways...
Think long-term

Well Designed Sample Kits Can Sell Well After The Initial Presentation

November 5, 2014 - 12:00am
Often small business owners get “shiny lure” syndrome when it comes to marketing strategies, losing direction in the midst of ‘shiny,’ attention-grabbing ideas. If this sounds like you, don’t worry! You’re in the company of many other business owners. However, you’re less likely to rack up losses in time, productivity, and budget if you design your sales tools around a long-term marketing plan....
Get Noticed

Branding 101

November 5, 2014 - 12:00am
Your business is a complex web of planning, management, and production. Like any complicated entity, you may have trouble describing it, unless you’ve come up with a way to define it all. Enter: Your brand. Your brand goes beyond your logo or slogan. It is the entire experiences clients or potential clients have with your organization. As markets become increasingly competitive, standing out...
Say goodbye to brochures

Sample Kits Achieve Better Results

October 22, 2014 - 11:49am
Can you remember a time when a brochure captured your attention? The answer to that question is most likely no. If you’re like most people, you probably use brochures more often as coffee coasters than as actual reading material. So the question remains: Why are companies continuing to use brochures? Brochures stuffed with product or service literature used to be the...
Set Yourself Apart From The Rest

Standing Out : The 5 Keys to Successful Differentiation

October 16, 2014 - 12:00am
Glad sandwich bags needed a way to get noticed. A staple of homes everywhere, the Glad Corporation would seem to have their product marketing down pat. But facing rising competition, they knew they had to find a way to make their packaging jump out on the shelves. Their solution was adding a zip-lock feature and, later, a color-based sealing technique, two innovations that visually...
Break The Norm

Importance of Personalizing your Marketing Message

October 8, 2014 - 12:00am
  Grasping the attention of the customer is hard enough and using a mediocre marketing strategy will only push you further away into the crowd. Being innovative is what increases results and keeps a brand distinguishable in the eyes of the consumer. Customized sales display tools have the potential to not only put your brand above the rest but will also make the...
Get Creative

How to Stand Out at a Tradeshow

September 30, 2014 - 12:00am
  While other B2B marketing practices fall by the wayside, tradeshows are still highly valued by young professionals, according to a recent study conducted by the Center for Exhibition Industry Research. The study found that tradeshows offer immense opportunity for brands, with 98% of...
How To Make Products Stand Out Among The Rest

Positioning Commodity Products to Sell at the Counter

September 25, 2014 - 12:00am
  If you’re looking to position your commodity products to sell in a retail space, then, believe it or not, you’re already in a better position than most e-tailers. According to a study from A.T. Kearney, 40 percent of consumers spend more money than they had planned in stores, while only 25 percent reported online impulse shopping. Most impulse purchases happen at the counter...
Increase Results

3 Ways Marketers Can Set The Sales Team Up for Success

September 18, 2014 - 12:00am
  Sales and marketing teams are often at odds with one another. Many in sales believe that marketers are simply “creatives” who don’t necessarily have their fingers on the pulse of what closes a deal, and many marketers believe that people in sales are simply “big talkers” that ride the marketing wave of their hard work and creative efforts. But when the two...