It’s an axiom you hear frequently: Invest in quality now for long term benefits.
So why do so few people follow these words of wisdom? Usually, it comes down to price. When designing a sales kit or sample kit, one of the first questions asked is, “Does it fit into our budget?” If getting the lowest price is your priority, you’re already on the wrong track. Lets face it: sales kits drive sales–or they’re supposed to. An effective sales kit aligns business goals, creativity, and communication. But with a poorly designed sales kit, you might hinder sales rather than help. You should first ask, “How can we best represent our business?” If you have a quality product, your sales kit should make that obvious. Here are three reasons to put quality above price:
1. Quality Kits Offer a High Rate of Return: With greater investments come greater rates of return. If done right, a sales kit can pay for itself. Imagine a business that specializes in kitchen surface designs. If they stick to their small budget of $35 per kit, their sales kit might primarily feature photos and only a few raw building materials rather than their full offerings. When potential customers are presented with the poorly designed sales kit, they may instead look elsewhere, assuming the business’s design services might be as disappointing as their sales kit.
By investing in a quality sales kit that cleverly features most of their building materials while highlighting their business offerings, the business is more likely to get high level contracts. Before writing off a quality kit because of your budget limitations, consider your potential long term rate of return.
2. Kits are for Customers: Customers can tell when they come first. Your sales kit is a great way to show how much you value your customers because it’s created specifically for them. When a company prioritizes informing customers in creative and effective ways, customers come to expect the same level of quality and care in the services you offer. It’s a way of creating trust collateral in your clientele. By investing in a quality sales kit, you are also investing in your company’s brand and image. As people come to associate your business with quality and effectiveness, sales should increase.
3. Quality Gets Noticed: Investing in a quality sales kit might seem financially risky at first. But having a sales kit that stands out means that your business gets noticed. People do judge books by their covers, and they will judge the aptitude of your business by your sales kit. If a potential customer is wavering between two businesses, the business that provides the clearest information in the most engaging way is more likely to be kept in mind when that customer is making a decision. To make sure your business gets noticed and remembered for the right reasons, invest in designing a quality sales kit from the beginning. How you present information is often as important as what you’re presenting. Make sure people are willing to take that second or third glance at what you’re offering by having a quality sales kit.