How We Use Design Thinking

June 12, 2017 - 9:54am
For projects that require more customization such as sales and sample kits, we've developed a creative process called design thinking. In order to best serve clients who need a product that radiates their brand, we start out by consulting with them so we can learn everything about their business. Then we create a strategy so that the best design and materials can go into the product. Before we...

5 Ways to Make a B2B Partnership Successful

May 29, 2017 - 9:26am
B2B relationships differ greatly from average B2C transactions. Impulse buys and emotional decision making play less of a role when choosing a vendor. Things like trust, professionalism and organizational efficiency are key to establishing a successful relationship between businesses.   Take a company looking for new business software. This company isn't going to just find a...

How to Create the Right Budget for Your Sales Tools

May 8, 2017 - 9:48am
After you have decided to invest in new sales tools you need to come up with a budget. While often overlooked by salespeople and marketers, having a budget prior to finding a partner is important because it informs how you will create and evaluate the best tools for you. Without a budget it will be difficult to establish goals, calculate ROI and determine what level of features you are willing to...

5 Things a Menu Says about Your Restaurant

April 24, 2017 - 9:34am
When you walk into a restaurant there are a few things you ask yourself right away. Does this look like a place I want to eat at? How long will I have to wait? What kind of experience will I have here? If the establishment seems to be reputable and enticing as well as in line with your taste buds you will proceed and wait to be seated.   Once you are shown to your table the waiter or...

How to Make Your Samples Eco-Friendly

April 10, 2017 - 9:32am
The environmental movement has produced a profound shift in consumer thinking.   Industries are not judged solely by the quality of products or services that they create but also by the effects they have on the environment. This explains why some of the most maligned companies such as Exxon-Mobil and Monsanto are in industries that have engaged in questionable environmental practices...
Get to Know Us

Employees and Their Favorite Projects

March 27, 2017 - 9:45am
When each of our products are made they're the culmination of a long and strategic process. Salespeople, in particular, have a unique attachment to the product that they helped form.  Since the first point of contact, they've been involved in every detail of the design from the type of material used and structure to the artwork and smallest of features. That's why it's more than just a...
Trendex History Series: 3

The Future of Trendex

February 27, 2017 - 9:22am
As times change and technology progresses, businesses have to plan for the future. Those that are content with the status quo risk their very livelihood. While Trendex has already made big changes, we will have to continue to do so in order to stay competitive. Many new market trends pose challenges that must be adapted to. Environmental awareness is making consumers more conscious toward...

How to Survive a Shrinking Industry

February 13, 2017 - 9:30am
Like many industries in the past, binding has taken a hit. Gone are the days when all information was printed and then bound in a book. Once one of the largest lines of business, the binding industry has shrunk to just 72,000 employees in the US. The emergence of the internet and online information in particular has decreased the demand for binders. Storing data online has made it more...
Trendex History Series: 1

The Beginning of Trendex

January 23, 2017 - 9:15am
In 1985 two young men from Iowa ventured north and purchased a business together. Tired of toiling on the farm, Jeff and Tom looked for a way to escape rural life and fulfill their dreams of building something of their own. Previously, Jeff had experience selling straw and harvesting wheat and considered starting his own business in agriculture. Farming, however, didn’t offer the same level...
value is more important than price

5 Reasons Why Value Is More Important Than Price

January 9, 2017 - 9:00am
  One of the first things anyone does when they compare products is look at the difference in price. Nobody likes to pay more than they have to and this can motivate people to scour the marketplace for a product that’s just cents cheaper. But this probably isn’t the best strategy even when buying items that seem very similar. Price tells only one part of the story. Instead of buying...